High Protein Meal Delivery, Compared: What 47 Grams Actually Looks Like
Two Austin high protein meal delivery lunches both claim 47 grams of protein — and one is half the size. Here's where the protein actually goes.
I got genuinely confused by a container of food this week.
A competitor here in Austin claims 47 grams of protein in one of their meals. We claim 47 grams of protein in our lunches too. Same number on the label. Then my brother held the two containers up next to each other, and they do not look like the same amount of food.
Two lunches, both claiming 47 grams of protein
Their 47 grams fits in a container you could lose in a glovebox. Ours is a full lunch — chicken over rice with a proper pile of broccoli. Same protein claim, wildly different portion. So what's going on?
Nobody has invented protein condensing technology
There are two possible explanations. Either our competitors have developed some futuristic protein condensing technology — crazy things happening inside that little box — or they're just a well-run business doing what well-run businesses do.
It's the second one. Protein is the most expensive ingredient in any meal. When a company carries expensive retail locations and a lot of front-of-house costs, that money has to come from somewhere, and the easiest place to find it is inside the meal. Margins get squeezed, and the protein quietly shrinks.
Our experience is nutrition
We don't have those costs. There's no storefront, no dining room, no front-of-house staff. We just cook. That's the entire trick — every dollar you pay goes into the food, which is how more protein ends up in each meal. There's no experience here. Our experience is nutrition.
High protein meal delivery in Austin, without the shrink
If you want lunches where the label and the portion tell the same story, we cook them fresh in Austin every week. Order by Friday night at fulltimefood.com and your meals arrive Sunday evening.